. Although Kakmi describes the symptoms of the poison in a very detached, almost clinical manner, he explains that watching an animal die like this is ‘distressing beyond words’. This underscores the cruelty of this bait and encourages the reader to support his point of view. In the next paragraph, he uses graphic and disturbing imagery—’they were screaming and chewing off their lips’—to describe the death of his dogs. This highly emotive description encourages the readers to feel a sense of sympathy for these animals and encourages them to believe that the use of this bait is cruel and inhumane. Similarly, the image of a foxes who ‘chew their paws off to escape’ is equally upsetting.