Marketing concept essay

It is evident that magazines for young men do include stereotypical images of both men and women. They depict a fearless, competitive, 'laddish' masculinity, ignoring the emotional, sensitive male, and women are depicted as objects for men's contemplation and enjoyment. But it should be remembered that Stereotypes can be seen as an unavoidable part of mass media representation. Further these magazines are merely trying to entertain the reader, they are not seriously on a crusade to return to a pre-feminist ideal, or to harm anyone in an attempt to provide entertainment. Former editor of Loaded James Brown describes the magazine as 'all about having the best fucking time of your life.' [31] Further, the inclusion of sexist material and stereotypical images are enjoyable to the reader but are not likely to change their attitudes towards society. The readers have the power to reject such material and are able to make their own, individual meanings from the messages within men's magazines. Therefore, men's magazines can be seen merely as entertainment for, and an escape for, the heterosexual male.
 

Marketing concept essay

marketing concept essay

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